Report

Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement

July 10th, 2017
With contributors:
Matthew Flug, Alex Cullen, Sam Bartlett

Summary

For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and providers as well. Some wellness tools have adapted to meet their needs by integrating customer activity data with systems of record to develop deeper customer understanding. This report will examine the range of wellness tools and platforms and explain the key features that CIOs should build in their platforms.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.