Trends Report

Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement

July 10th, 2017
Kate McCarthy, null
Kate McCarthy
Alex Kramer, null
Alex Kramer
With contributors:
Alex Cullen , Matthew Flug , Sam Bartlett


For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and providers as well. Some wellness tools have adapted to meet their needs by integrating customer activity data with systems of record to develop deeper customer understanding. This report will examine the range of wellness tools and platforms and explain the key features that CIOs should build in their platforms.

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