Trends Report

Virtual And Augmented Reality For B2B Marketers

Overcome Real Barriers To Success With Virtual Solutions

September 20th, 2017
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Matthew Camuso , Kara Hartig

Summary

Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the way these products get designed and manufactured. In this report, we examine three emerging AR/VR vendors and explain why and how B2B marketing leaders should consider adding VR and AR solutions to their marketing arsenal.

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