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Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage

April 5, 2019

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Why Read This Report

Software vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work is a mystery. We drew on hundreds of client inquiries and interviews with 17 software vendors and service providers to find out what's really going on. We found an alliance landscape that's often hidden from view and rapidly shifting as software-as-a-service (SaaS) becomes the norm. This report sheds light on how partner programs work and how to work them to your advantage.

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Table of Contents

  • Software/Service Provider Partnerships Have Been Digitally Disrupted
  • Partner Alliances Can Make Or Break Your Digital Experience
  • A Fix Starts With Understanding How Each Party Thinks
  • Knowledge Will Empower Digital Leaders To Act With Confidence
  • What It Means

  • Partner Programs Will Adopt A Principles-Based Model
  • Supplemental Material
  • Related Research Documents

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