Trends Report

Voice Of The Customer Vendor Go-To-Market Strategies, 2014

Exercise Due Diligence When Selecting VoC Vendors

February 25th, 2014
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
With contributors:
Harley Manning , Adele Sage , Corey Stearns , Dylan Czarnecki

Summary

When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor relationship. Forrester surveyed 34 vendors that offer products and services in the VoC space. Based on the vendors' self-reported data, this report describes their professional services, delivery model, pricing models, as well as the extent of their global operations.

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