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For B2C Marketing Professionals

Walled Garden No More: Digital China Goes Global

Southeast Asia Is The Beachhead Of China's Global Digital Expansion

April 2, 2018

Why Read This Report

China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

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Table of Contents

  • The Digital Dragon Is Eclipsing The US And Europe
  • As The US Touts America First, China Pursues Its Digital Silk Road
  • Cultural And Economic Ties With SEA Give Chinese Players An Edge
  • Marketers Will Adapt Digital Strategy To An Expanding Ecosystem
  • Recommendations

  • Get Ready For The New Digital Ecosystem
  • What It Means

  • The Game Will Get Much Tougher For US Digital Giants
  • Supplemental Material
  • Related Research Documents

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