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For CIO Professionals

Wanted: Digital Engagement Providers

April 1, 2015

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Why Read This Report

Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that possess a connected portfolio of engagement competencies and management skills. The result will be a new market for digital engagement providers that will grow to $32.4 billion by 2018. No vendor can do all of this today, but suppliers from six categories — digital agencies, management consultancies, mobile specialists, product development specialists, systems integrators, and telcos — are chasing the prize. The payoff for vendors that make this investment will be to earn a seat at your table as a long-term partner in your engagement success. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Desire And Complexity Create A $32.4 Billion Market For Mobile Services
  • Wanted: A New Breed Of Digital Engagement Providers
  • A Market Of Digital Engagement Providers Is Coming Into Focus
  • RECOMMENDATIONS

  • CIOs: Cultivate A "Provider Of Record" To Be Your Strategic Partner
  • WHAT IT MEANS

  • Digital Engagement Providers: Earn Your Seat At The Table
  • Supplemental Material
  • Related Research Documents

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