Create A Micro Moments (Not A Wearables) Strategy
Wearables Forecast: 2016 To 2020, US
July 26, 2016
Why Read This Report
Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to win, serve, and retain customers in their micro moments. This report includes a forecast of wearables sales volume for the next five years, including a discussion of the drivers and inhibitors of that growth. It concludes with a discussion of what it means for digital business professionals and recommendations for the near and long term.
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Table of Contents
- Wearable Adoption Is Growing, Albeit Slowly
- Killer Apps For Smartwatches Are Missing
- The State Of Wearables Strategies Is Appropriately Nascent
- Don't Just Shrink Existing Mobile Experiences Onto Wearables
- Supplemental Material
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