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For eBusiness & Channel Strategy Professionals

Create A Micro Moments (Not A Wearables) Strategy

Wearables Forecast: 2016 To 2020, US

July 26, 2016


Why Read This Report

Wearables purchased by consumers matter to digital business professionals for two important reasons: 1) They will offer unprecedented longitudinal data of all kinds as well as 2) a new medium to win, serve, and retain customers in their micro moments. This report includes a forecast of wearables sales volume for the next five years, including a discussion of the drivers and inhibitors of that growth. It concludes with a discussion of what it means for digital business professionals and recommendations for the near and long term.

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Table of Contents

  • Wearable Adoption Is Growing, Albeit Slowly
  • Killer Apps For Smartwatches Are Missing
  • The State Of Wearables Strategies Is Appropriately Nascent
  • Recommendations

  • Don't Just Shrink Existing Mobile Experiences Onto Wearables
  • Supplemental Material
  • Related Research Documents

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