Trends Report

Web Content Management Will Weave Its Way Into More Enterprise Applications

Findings From Forrester's January 2010 Global Web Content Management Online Survey

March 29th, 2010
Stephen Powers, VP, Tech & Services Portfolio
Stephen Powers VP, Tech & Services Portfolio
With contributors:
Matthew Brown , Sara Burnes

Summary

Forrester recently surveyed 225 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies for the coming year. WCM investments will continue to be a priority for a majority of firms surveyed, because of customer experience, operational, and eBusiness goals. The survey shows that enterprises no longer see WCM systems as silos; rather, they increasingly want to integrate WCM with other enterprise applications, such as analytics, social networking, and rich media management. In addition, marketing and eBusiness organizations have gained a stake in WCM responsibilities, sharing them with IT. Overall, maturity appears to be increasing, leading organizations to consider their next-generation WCM strategies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.