Advanced Search

Save or Share this Report

For Customer Experience Professionals

Web Site Brand Image Best Practices From UK Interactive Agencies

May 20, 2010

Primary author headshot

Authors

Why Read This Report

As part of a recent evaluation of UK interactive marketing agencies' Web design capabilities, Forrester applied its Brand Image Review methodology to 18 reference sites provided by nine agencies. We uncovered several best practices. Nike's remarkable content and cinematic imagery support its promise to give young players access to professional, authentic training developed by Nike elite athletes and coaches. E4 uses highly interactive functionality to deliver on its promise of engagement with young TV viewers. Smokefree United uses a football theme and a humorous tone to help its users feel part of a team effort to quit smoking. Orange Boutique conveys innovation and simplicity through clean and elegant layouts and typography. Firms looking to improve brand experiences online should reinforce the Brand Image portrayed in other channels and provide useful and usable experiences by leveraging expert reviews, ethnographic research, and customer surveys.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Examining The State Of Agency-Created Sites' Brand Image
  • Some Best Practices Emerged
  • RECOMMENDATIONS

  • Combine A Great Brand Image With A Useful And Usable Experience
  • Related Research Documents

Recommended Research