Web Site Copy That Builds Brands

July 1st, 2008

With contributors:

Harley Manning , Steven Geller

Summary

Few companies achieve the proper balance of clarity and color when it comes to the language used in their online content. But some firms have done an exceptional job at describing their products and services clearly in a tone that reflects their brands. In order to enhance brand experiences with language, customer experience professionals should first create clear, concise descriptions of their products and services, then inject the right vocabulary to bring their brands to life, and ultimately review all text and video content for style before sending it live.

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