Trends Report

Web Site Reviews: What, Why, And When

An Overview Of The Benefits And Limitations Of Expert Reviews

April 9th, 2009
Harley Manning, null
Harley Manning
With contributors:
Rachel Zinser , Richard Gans

Summary

During these uncertain economic times it's even more important to satisfy customers by offering them a high-quality Web experience. Web site reviews offer an efficient way to identify — and then remove — usability problems that lead to lost sales and customer dissatisfaction. This document offers an overview of what constitutes a Web Site Review, why these reviews are valuable tools for identifying site design flaws, and when they should be used as part of a mix of usability inspection techniques.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.