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For eBusiness & Channel Strategy Professionals

Website Functionality Benchmark 2014: European Online Apparel Retailers

February 10, 2015

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Why Read This Report

The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester evaluated Asos.com, LaRedoute.fr, Netaporter.com, Very.co.uk, Wehkamp.nl, and Zalando.de using its Website Functionality Benchmark methodology. All the sites score well on functionality that helps customers find and buy products, but all had shortcomings in customer service, community, and merchandising capabilities. This report gives eBusiness executives an overview of these websites' strengths and areas for improvement across 58 criteria and recommends how European online apparel retailers can go even further to differentiate.

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Table of Contents

  • Forrester's Website Functionality Benchmark Methodology
  • Online Apparel Sites Innovate On Top Of Strong Foundations
  • Better Merchandising Is Important
  • RECOMMENDATIONS

  • The Devil Is In The Detail When Implementing Functionality
  • Supplemental Material
  • Related Research Documents

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