Best Practice Report

Weigh The Pros And Cons Of Emerging Marketing Channels

How Emerging Channels Can Help You Win And Retain Customers

May 11th, 2020
SD
Sarah Dawson
With contributors:
Emily Collins , Chahiti Asarpota , Karen Traikovich

Summary

Emerging channels provide value to consumers and opportunities for marketers, but which ones should you invest in? This report looks at the top emerging channels to consider — but before spending money on any of them, B2C marketing execs must first decide whether they fit with their marketing goals. Today there are four emerging channels that are showing promise for paid and earned opportunities — and four that can offer dedicated brand-owned experiences — each with advantages and disadvantages. Read this report to assess which emerging channels you should have on your marketing radar.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.