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For B2B Marketing Professionals

What Do Executive Buyers Find Valuable?

November 22, 2013

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Authors

  • By Norbert Kriebel
  • with Bradford J. Holmes,
  • Scott Santucci,
  • Michael Shrum

Why Read This Report

Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, you should know that you don't get to define value — executive buyers do.

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Table of Contents

  • It's A Tale Of Two Conversations
  • Implications
  • Supplemental Material
  • Related Research Documents

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