What Do Executive Buyers Find Valuable?
November 22, 2013
Why Read This Report
Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, you should know that you don't get to define value — executive buyers do.
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Table of Contents
- It's A Tale Of Two Conversations
- Supplemental Material
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