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For B2B Marketing Professionals

What Does It Take To Win With Executive Buyers?

The Early Bird Catches The Worm

December 12, 2013

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  • By Norbert Kriebel
  • with Bradford J. Holmes,
  • Scott Santucci,
  • Michael Shrum

Why Read This Report

Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with responsibility for achieving your company's revenue goals, you are likely looking for the wrong signals to identify sales opportunities with greater chances of winning.

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Table of Contents

  • Why Do Executive Buyers Engage With Sellers?
  • Implications
  • Supplemental Material
  • Related Research Documents