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What Prospects Want From Investment Firms' Sites

Prospective Clients Who Research Online Become Great Customers

May 7, 2007

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Why Read This Report

Investors are increasingly likely to turn to the Web when making decisions about where to put their money. Those who use investment firms' Web sites when choosing a firm turn into more satisfied and more loyal customers. What do prospects look for? Most want information on what it will cost to be a customer and what they'll get in return.

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