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For eBusiness & Channel Strategy Professionals

What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

October 29, 2010


Why Read This Report

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are still refraining from buying online. There are two major areas that eBusiness professionals can tackle to convince Europeans to transact online: shipping/return issues and online security and service.

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  • eCommerce Holdouts Trail Online Shoppers On Income And Education
  • Trust And Delivery Improvements Can Convince Holdouts To Transact Online

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