What Stops Consumers From Buying Online
Inhibitors Of Online Shopping Behavior In Europe
October 29, 2010
Why Read This Report
Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are still refraining from buying online. There are two major areas that eBusiness professionals can tackle to convince Europeans to transact online: shipping/return issues and online security and service.
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Tools And Templates
Models and Calculators
- eCommerce Holdouts Trail Online Shoppers On Income And Education
- Trust And Delivery Improvements Can Convince Holdouts To Transact Online
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