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For B2C Marketing Professionals

What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

May 17, 2011

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Authors

  • By Sarah Rotman Epps
  • with J. P. Gownder,
  • Charles S. Golvin,
  • Kerry Bodine,
  • Annie E. Corbett

Why Read This Report

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this report, we define the post-PC era and the stages in which post-PC product strategies will develop.

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  • Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices

Table of Contents

  • The "Post-PC" Era: More Than Semantics, It's A New Age For Product Strategy
  • Post-PC Product Strategy Will Evolve In Three Stages
  • RECOMMENDATIONS

  • Transform Your Product Portfolio For The Post-PC Era
  • Supplemental Material
  • Related Research Documents

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