Trends Report

What You Need To Know About Third-Party Recommendation Engines

November 18th, 2010
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Patti Freeman Evans , Benjamin Zeidler

Summary

eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for being easy to implement, have proven themselves to be winners in addressing such needs. This space, however, is much more crowded and competitive since Forrester last published on the topic in late 2007. This document is an update of the landscape, an estimate of the impact that companies can see in their Web businesses, an overview of several of the vendors that play in this space, and an outlook on the future of this type of product.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.