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For Application Development & Delivery Professionals

When To Stop Improving And Start Innovating

December 26, 2017


Why Read This Report

Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every software product reaches a point at which further improvement is impossible. This report helps inform when and how to shift from incremental improvement to discontinuous innovation. It's risky — but less risky than being eclipsed by competitors. Discontinuous innovation frees resources to create new product and application categories to win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Continuous Improvement Has Its Limits
  • New Products Help Organizations Respond To External Disruption
  • Pivoting Requires Courage, Vision, And The Right Information
  • Recommendations

  • Focus On Delivering Customer Outcomes, Not Just Satisfaction
  • Supplemental Material
  • Related Research Documents

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