When To Stop Improving And Start Innovating
November 11, 2016
Why Read This Report
Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every software product reaches a point at which further improvement is impossible or impractical. What then? This report helps AD&D leaders know when and how to shift from incremental improvement to discontinuous innovation. It's risky — but less risky than being eclipsed by competitors. Discontinuous innovation frees resources to create new product and application categories and create new markets to win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Table of Contents
- Continuous Improvement Has Its Limits
- New Products Help Organizations Respond To External Disruption
- Pivoting Requires Courage, Vision, And The Right Information
- Focus On Delivering Customer Outcomes, Not Just Satisfaction
- Supplemental Material
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