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For B2C Marketing Professionals

When And How To Start The Shift To Omnichannel Content

August 13, 2018

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Why Read This Report

Marketers must abandon the content mindset of "do more, better." In 2018, the goal must be to "do smarter." Customers demand content that better answers their unique needs. Businesses demand more efficiency in content creation and sharing. The move to omnichannel content that Forrester described in the report, "Omnichannel Strategies Demand A New Content Approach" can answer both demands. However, it will force major changes in how marketers operate. This report defines a clear path for marketers to succeed with these transformative changes.

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Table of Contents

  • Omnichannel Content's The Future, And You're Not Ready
  • Marketing Must Champion Omnichannel Content And Win IT Help
  • To Shift To Omnichannel Content, Plan To Manage Six Key Moving Parts
  • Prepare Change Management To Accompany The Shift
  • Recommendations

  • Content Design — A Hack That Reveals Omnichannel Content's Value
  • Supplemental Material
  • Related Research Documents

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