Summary
Gone are the days when customers expect you to just meet their needs. Today, they expect you to anticipate their needs, wherever and whenever they interact with you. Doing that requires customer insights (CI) professionals to continuously grow their abili
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Customers are the new market-makers, reshaping industries and changing how businesses
compete and win. Success depends on how well and how fast you respond. Forrester
Research gives you insights and frameworks aligned to your role to shorten the time
between a great idea and a great outcome, helping your teams win in the age of the
customer.
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