Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Who Uses Mobile Email?

July 23, 2008


  • By Julie M. Katz
  • with Charles S. Golvin,
  • Shar VanBoskirk,
  • Thomas Cummings,
  • Emily Bowen

Why Read This Report

Email subscribers read marketing messages on mobile devices. Fourteen percent of online mobile phone owners use their phones for email, and an additional 35% have email-enabled cell phones. Online mobile consumers represent the next generation of email users: They're career-motivated, image-conscious, and more open to advertising than traditional email users. To better serve mobile email users, marketers should solicit mobile preferences from email subscribers and format messages for a cleaner look on handheld devices.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).