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For B2C Marketing Professionals

Who Uses Mobile Email?

July 23, 2008

Authors

  • By Julie M. Katz
  • with Charles S. Golvin,
  • Shar VanBoskirk,
  • Thomas Cummings,
  • Emily Bowen

Why Read This Report

Email subscribers read marketing messages on mobile devices. Fourteen percent of online mobile phone owners use their phones for email, and an additional 35% have email-enabled cell phones. Online mobile consumers represent the next generation of email users: They're career-motivated, image-conscious, and more open to advertising than traditional email users. To better serve mobile email users, marketers should solicit mobile preferences from email subscribers and format messages for a cleaner look on handheld devices.

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