Report

Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers
March 9th, 2009
With Contributors:
Dan Wilkos
and Mark Mulligan

Summary

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in online advertising revenues in Q4 2008, although year-on-

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