Trends Report

Who's Traveling Internationally In This Economy?

The Demographics, Travel Behavior, And Economic Views Of US Long-Haul International Leisure Travelers — And How To Use eBusiness To Succeed

May 20th, 2009
Henry Harteveldt, null
Henry Harteveldt
Elizabeth Stark, null
Elizabeth Stark
With contributor:
Kate van Geldern

Summary

Despite the current tumultuous US economy, more than 24 million US online leisure travelers traveled internationally in 2008. These travelers are relatively young, quality-focused, and highly engaged with technology and travel when compared with travelers who only travel domestically. International travelers also have a more hopeful view on the US economy but do plan on cutting back their travel and spending over the next year. To successfully win over international travelers, eBusiness professionals must curb their focus on price and concentrate more on engaging and inspiring online tools, ancillary revenue, interactive help applications, and detailed Web content.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.