Trends Report

Why Australia Is A Key Cloud Market

Fast Adoption And Openness Drive Hunger For Innovation

July 24th, 2014
James Staten, null
James Staten
Michael Barnes, null
Michael Barnes
With contributor:
Pascal Matzke

Summary

In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain our thinking behind this prediction and why enterprises and vendors looking to engage customers in this market should move aggressively to leverage cloud services to achieve this aim. While the population and overall GDP of this country may be small in comparison to larger markets such as Western Europe or China, Australia's fast-follower culture and "just go for it" mentality is driving more aggressive consumption of cloud services per capita than these larger markets. Key verticals such as retail banking, media and entertainment, and even local government are moving to cloud far more readily than their counterparts in these larger global markets.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.