Why Google TV Is Bigger Than You Think
How TV Will Finally Become Interactive, At Scale
June 7, 2010
Why Read This Report
Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google failed to reduce it to its most powerful properties. That said, we believe that Google TV matters in a way that prior (failed) attempts to merge computing and TV viewing didn't. By offering the first solution that can entice manufacturers, developers, and viewers alike, Google accelerates — and benefits handsomely from — the collision of the TV and the Internet, ultimately leading advertisers into a new relationship with consumers.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Google TV Gives Google Its Only Shot At The World's Most Important Medium
- Google Must Make Clear Its Real Intention: The Overhaul Of TV Advertising
WHAT IT MEANS
- Google TV Will Upset Many Apple Carts — Including Apple's
- Supplemental Material
- Related Research Documents
Taking Digital Music To The Mainstream: The Music Product Features For The Living Room
November 6, 2009 | Mark Mulligan
US HDTV Forecast, 2009 To 2014
September 3, 2009 | James L. McQuivey
The Year Of The Internet-Connected TV
May 14, 2009 | Nathan Safran