Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers
Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers
October 20, 2010
Why Read This Report
Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and process issues hinder product managers' and marketers' efforts to forge intimate business relationships in the market. Generating the institutional will to overcome these challenges starts with stating the value of intercompany collaboration: getting customers' and partners' input for and buy-in to new products and services. There are a number of tools to help product managers and marketers realize this vision, but they aren't unified and must be pieced together. Technology product managers and marketers must take a leadership position, laying out the case for intercompany collaboration and explaining what tools are needed.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Helping B2B Customers And Partners Requires Working With Them
- Vendors Need To Facilitate Collaboration And Be Active Collaborators
- Own The Business Plan For Collaborating With Outside Parties
WHAT IT MEANS
- Product Managers And Marketers Help Set The Collaboration Agenda
- Supplemental Material
- Related Research Documents