Why Shoppers Buy At General Merchants

North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
April 4th, 2014
and Andrea Mitchell


Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be customer-obsessed. An important step in being customer-obsessed is dev

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