Report

Why Facebook Is Failing Marketers

The Leading Social Network Has Abandoned Social Marketing
October 28th, 2013
With Contributors:
Sarah Takvorian
and Josh Bernoff

Summary

For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to offer genuine interactions between companies and their cust

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