Trends Report

Why Google Bank Won't Happen

But A Google-Powered Financial Services Hub Might

July 29th, 2014
With contributors:
Sucharita Kodali , Benjamin Ensor , Luca S. Paderni , Audrey Blumstein , Alex Causey , Denee Carrington


Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most disruptive firms in the market, have left many digital financial services executives worried about a potential new rival: Google Bank. To see how Google might disrupt retail financial services, this report explores the firm's actions, capabilities, and strategic options in this area.

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