Report

Why Marketers Must Integrate TV And Video Strategies

January 5th, 2012
With
Matthew Dernoga
Michael Glantz
and David Cooperstein

Summary

In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of new screens have made watching TV a less monolithic activi

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