Why Shoppers Buy At General Retailers In France And The UK

European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
October 24th, 2014
and Andrea Mitchell


Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect from the retailers from which they buy. This report focuse

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.