Report

Why Shoppers Buy At General Retailers In France And The UK

European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
October 24th, 2014
With
and Andrea Mitchell

Summary

Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect from the retailers from which they buy. This report focuse

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