Why You Need A Digital Customer Experience Strategy

It's Time To Back Up The Claim That Digital Customer Experience Is Important
May 18th, 2011
With Contributors:
Moira Dorsey
Paul Hagen
Vidya Drego
and Allison Stone


Companies say that digital touchpoints are critical to their customer experience efforts but don't have an approach for multi-touchpoint experience, don't know customers' expectations, and don't know how to represent their brands. The problem is only gett

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