Trends Report

You Can't Personalize Digital Experiences Without Predictive

Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

March 10th, 2015
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
Anjali Yakkundi, null
Anjali Yakkundi
With contributors:
Stephen Powers , Mike Gualtieri , Steven Kesler

Summary

Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based recommendations, segmentation, and targeting that are usually limited to a single customer touchpoint. Historically, application development and delivery (AD&D) pros responsible for delivering their firms' digital customer experience have thought that this is as good as it gets. But today, a host of new predictive analytics tools are poised to enable AD&D professionals to become clairvoyant architects of their customer's success.

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