Trends Report

Your Brand Needs Content Governance Now

Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective

February 22nd, 2017
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Kasia Madej , Laura Glazer

Summary

Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic audience-building, engagement-driving fervor. Marketing leaders can only rein in these chronic problems through content governance. Read this brief to understand why brands need enterprise-level content governance and the three most common ways to tackle it.

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