Best Practice Report

Your Business Is Only As Fast As Your Data

Executive Overview: The Data Management Playbook

January 15th, 2021
Michele Goetz, VP, Principal Analyst
Michele Goetz VP, Principal Analyst
With contributors:
Jeremy Vale , Gene Leganza , Chandler Hennig

Summary

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and manages data. This executive overview lays out the imperative for enterprise architecture (EA) pros to enable self-service access to real-time data. It explains how you can use the reports in the data management playbook to empower your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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