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For Customer Insights Professionals

Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

November 2, 2018


Why Read This Report

To remain competitive, customer insights (CI) pros must elevate their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. This report defines a five-competency strategic plan to get you there. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Today's Digital Insights Approaches Aren't Keeping Up With Customers
  • Your Strategic Plan Must Support Digital Transformation
  • Recommendations

  • Fuel The Insights-Driven Business With Digital Intelligence
  • Supplemental Material
  • Related Research Documents

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