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For B2C Marketing Professionals

Your Global Martech Stack Won't Cut It In China

Assemble A Local Martech Stack To Support Your Marketing Strategy In China

April 7, 2020

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Why Read This Report

Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the country or haven't localized their offerings well to address marketers' needs. Meanwhile, Chinese martech vendors are growing rapidly and their offerings now represent viable options. This report guides global marketers through China's dynamic martech ecosystem to better localize their martech stack in the country.

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Table of Contents

  • Marketers In China Shift Away From Global Martech Vendors
  • Navigate The Chinese Martech Landscape Strategically
  • Recommendations

  • Create A Localized Martech Stack, Don't Just Localize A Global One
  • Supplemental Material
  • Related Research Documents

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