Report

Your Organization's Predictive Marketing Analytics Transformation

Examine Your Goals For A Well-Managed Consideration And Purchase Journey
December 27th, 2017
With
Alexander Bullock
and Kara Hartig

Summary

In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned that while predictive marketing analytics is an emerging

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.