Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Your Strategic Plan Is The Linchpin For Omnichannel Success

Strategic Plan: The Omnichannel Commerce Playbook

June 2, 2020

Primary author headshot


Playbook icon

This is the Strategic Plan report in The Omnichannel Commerce Playbook For 2021.

Why Read This Report

Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to evolve quickly, digital business professionals must often build their strategic plans in the face of technology, organization, and measurement challenges that they are still discovering. This report helps digital business pros build strategic plans to gain executive buy-in, guide the company on its omnichannel journey, and set the foundation for a strong roadmap. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • A Successful Strategic Plan Hinges On Retailers' Willingness To Change
  • The Four C's Drive A Successful Strategic Plan
  • Work Toward Specific Goals In Your Omnichannel Strategic Plan
  • Target The Sweet Spot Between Tech, Teams, And Insights
  • Recommendations

  • A Strategic Plan Lays The Groundwork For Omnichannel Excellence
  • Supplemental Material
  • Related Research Documents

Recommended Research