Trends Report

Your Strategic Plan Is The Linchpin For Omnichannel Success

Strategic Plan: The Omnichannel Commerce Playbook

June 2nd, 2020
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia , Shayna Neuburg

Summary

Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to evolve quickly, digital business professionals must often build their strategic plans in the face of technology, organization, and measurement challenges that they are still discovering. This report helps digital business pros build strategic plans to gain executive buy-in, guide the company on its omnichannel journey, and set the foundation for a strong roadmap. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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