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For eBusiness & Channel Strategy Professionals

Your Strategic Plan Is The Lynchpin For Omnichannel Success

Strategic Plan: The Omnichannel Commerce Playbook

February 22, 2017

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This is the Strategic Plan report in The Omnichannel Commerce Playbook For 2017.

Why Read This Report

Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to evolve quickly, eBusiness pros must often build their strategic plans in the face of technology, organization, and measurement challenges that they are still discovering. This report helps eBusiness leaders build strategic plans to gain executive buy-in, guide the company on its omnichannel journey, and set the foundation for a strong road map.

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Table of Contents

  • A Successful Strategic Plan Hinges On Retailers' Willingness To Change
  • The Four C's Drive A Successful Strategic Plan
  • Work Toward Specific Goals In Your Omnichannel Strategic Plan
  • Target The Sweet Spot Between Tech, Teams, And Insights
  • Recommendations

  • A Strategic Plan Lays The Groundwork For Omnichannel Excellence
  • Supplemental Material
  • Related Research Documents

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