Trends Report

Your Customers Will Not Download Your App

Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

June 22nd, 2015
With contributors:
Carrie Johnson , Nicole Dvorak , Laura Naparstek

Summary

Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps simply aren't compelling or convenient enough to outweigh the inhibitors of discovering, downloading, installing, and customizing them. Consumers are, however, spending an increasing number of minutes each month on mobile phones in apps that offer compelling utility or entertainment. That doesn't mean you don't need an app. It means you must develop a mobile strategy that goes beyond owning mobile moments to borrow, rent, and use them from a broader ecosystem of partners. This report will help eBusiness and channel strategy professionals understand where their customers are to develop a strategy to borrow, barter for, or buy mobile moments.

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