Trends Report

A Billion Mobile Sites Spark No Joy

Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need

September 29th, 2016
DJ
Danielle Jessee
With contributors:
Martin Gill , Julie Ask , Thomas Husson , Michael Facemire , Mark Grannan , Allison Cazalet , Peter Harrison

Summary

Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That's a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: Hand your mobile moments over to a bunch of apps you don't own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a first-class citizen.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.