Trends Report

A Guide To Marketing Into China

Stop Seeking Chinese Equivalents Of Western Marketing Approaches

May 8th, 2019
With contributors:
Frederic Giron , Dipanjan Chatterjee , Nancy Lin , Bill Nagel


China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more sophisticated consumer expectations and fierce local competitors. Seeking Chinese equivalents of Western marketing approaches no longer works. Global marketers can use this report to guide their marketing strategies and approaches in China.

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