Trends Report

A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

July 21st, 2011


Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the so-called EMEA region). But does this make sense? Is the ICT market in the different European countries similar enough in development and structure? No, it's not. Because of the divergences in economic growth and technology adoption in Europe, not to mention the currency variations, Europe should in fact be approached as several different tech markets. To help organizations understand the variety in the ICT market in Europe, market insights professionals need to look behind the numbers, understand the specifics of each of the countries, give guidance on the portfolio that works best for each country, and help the organization develop country-specific go-to-market strategies.

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