Improving employee performance is a critical goal for execs, yet many still rely on traditional HR-led practices of performance management that are rarely fit for purpose for today’s workforce. While leaders realize they can’t “command and control” their employees into better performance, they seldom change the process central to the problem: the way they manage and reward performance. To improve the employee experience and company outcomes, they must discard this “necessary evil” and instead create a practice that reflects their organizational values, culture, and KPIs — as well as an experience that not only measures employees’ contributions but also develops performance along the way.