Trends Report

A Picture's Worth 1,000 CX Strategy Slides

The Right Way To Illustrate Your Customer Experience Vision To Achieve Clarity And Buy-In

May 5th, 2016
DL
Deanna Laufer
With contributors:
John Dalton , Andrew Hogan , William Willsea , Kara Hartig

Summary

Firms build great customer experiences on solid strategies that people sharing a common vision execute. But most companies will find that their employees and executives lack a shared understanding of this vision. And it's no surprise, given the propensity for dense strategy presentations and graphics that leave audiences befuddled. In this report, customer experience (CX) professionals will learn to break the cycle and choose the right medium to communicate their experience vision.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.