Trends Report

A Practical Guide To Modern Content Strategy

How Tech Leaders Can Avoid Going Down The Content Rabbit Hole

October 21st, 2019
MG
Mark Grannan
With contributors:
Allen Bonde , Ryan Skinner , Nick Barber , Emma Huff

Summary

Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes; this will lead to further fragmentation. Forrester has found that a three-part framework, based on technology, people, and process, bridges silos with the right mix of strategy and technology — and serves as a guide for future content projects.

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