Data Snapshot

A Preference For Following One’s Gut Undermines Data-Driven Decision-Making

July 15th, 2024
With contributors:
Aaron Katz , Fayzan Sabri , Jen Barton

What hinders organizations from taking action with data and analytics? Nearly one-third of respondents in Forrester’s Data Culture And Literacy Survey, 2023 whose organization rarely or never uses data and insights to make decisions say a common reason is that decision-makers prefer to use their gut or experience over data. Data and analytics pros must connect data to stakeholder goals via improved bidirectional communication, storytelling, leadership listening, and data literacy to inform and influence decision-maker hearts, hands, and minds. Data leaders can make the data-informed choice the easy, attractive, and monitored choice by augmenting human curiosity velocity with AI and automation.

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